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Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Product Description:

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Python Crash Course: A Hands-On, Project-Based Introduction to Programming

By Eric Matthes

No Starch Press
Released: 2015-11-01
Paperback (560 pages)

Python Crash Course: A Hands-On, Project-Based Introduction to Programming
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  • No Starch Press
Product Description:
Python Crash Course is a fast-paced, thorough introduction to Python that will have you writing programs, solving problems, and making things that work in no time.

In the first half of the book, you’ll learn about basic programming concepts, such as lists, dictionaries, classes, and loops, and practice writing clean and readable code with exercises for each topic. You’ll also learn how to make your programs interactive and how to test your code safely before adding it to a project. In the second half of the book, you’ll put your new knowledge into practice with three substantial projects: a Space Invaders–inspired arcade game, data visualizations with Python’s super-handy libraries, and a simple web app you can deploy online.

As you work through Python Crash Course you’ll learn how to:
–Use powerful Python libraries and tools, including matplotlib, NumPy, and Pygal
–Make 2D games that respond to keypresses and mouse clicks, and that grow more difficult as the game progresses
–Work with data to generate interactive visualizations
–Create and customize Web apps and deploy them safely online
–Deal with mistakes and errors so you can solve your own programming problems


If you’ve been thinking seriously about digging into programming, Python Crash Course will get you up to speed and have you writing real programs fast. Why wait any longer? Start your engines and code!

Uses Python 2 and 3

The Design of Everyday Things: Revised and Expanded Edition

By Don Norman

Basic Books AZ
Released: 2013-11-05
Paperback (368 pages)

The Design of Everyday Things: Revised and Expanded Edition
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  • Basic Books AZ
Product Description:
The ultimate guide to human-centered design

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

By Gary Vaynerchuk

HarperBusiness
Released: 2018-01-30
Hardcover (288 pages)

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

By Steve Krug

New Riders Publishing
Paperback (216 pages)

Don t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
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  • New Riders Publishing
Product Description:
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.


“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards

 

Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython

By Wes McKinney

O'Reilly Media
Paperback (544 pages)

Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython
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  • python for data analysis
Product Description:

Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process.

Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub.

  • Use the IPython shell and Jupyter notebook for exploratory computing
  • Learn basic and advanced features in NumPy (Numerical Python)
  • Get started with data analysis tools in the pandas library
  • Use flexible tools to load, clean, transform, merge, and reshape data
  • Create informative visualizations with matplotlib
  • Apply the pandas groupby facility to slice, dice, and summarize datasets
  • Analyze and manipulate regular and irregular time series data
  • Learn how to solve real-world data analysis problems with thorough, detailed examples

Learning Python, 5th Edition

By Mark Lutz

O'Reilly Media
Paperback (1648 pages)

Learning Python, 5th Edition
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  • O'Reilly Media
Product Description:

Get a comprehensive, in-depth introduction to the core Python language with this hands-on book. Based on author Mark Lutz’s popular training course, this updated fifth edition will help you quickly write efficient, high-quality code with Python. It’s an ideal way to begin, whether you’re new to programming or a professional developer versed in other languages.

Complete with quizzes, exercises, and helpful illustrations, this easy-to-follow, self-paced tutorial gets you started with both Python 2.7 and 3.3— the latest releases in the 3.X and 2.X lines—plus all other releases in common use today. You’ll also learn some advanced language features that recently have become more common in Python code.

  • Explore Python’s major built-in object types such as numbers, lists, and dictionaries
  • Create and process objects with Python statements, and learn Python’s general syntax model
  • Use functions to avoid code redundancy and package code for reuse
  • Organize statements, functions, and other tools into larger components with modules
  • Dive into classes: Python’s object-oriented programming tool for structuring code
  • Write large programs with Python’s exception-handling model and development tools
  • Learn advanced Python tools, including decorators, descriptors, metaclasses, and Unicode processing

HTML and CSS: Design and Build Websites

By Jon Duckett

Wiley
Paperback (490 pages)

HTML and CSS: Design and Build Websites
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  • Wiley
Product Description:
A full-color introduction to the basics of HTML and CSS from thepublishers of Wrox! 

Every day, more and more people want to learn some HTML and CSS.Joining the professional web designers and programmers are newaudiences who need to know a little bit of code at work (update acontent management system or e-commerce store) and those who wantto make their personal blogs more attractive. Many books teachingHTML and CSS are dry and only written for those who want to becomeprogrammers, which is why this book takes an entirely newapproach.

  • Introduces HTML and CSS in a way that makes them accessible toeveryone—hobbyists, students, and professionals—andit’s full-color throughout
  • Utilizes information graphics and lifestyle photography toexplain the topics in a simple way that is engaging
  • Boasts a unique structure that allows you to progress throughthe chapters from beginning to end or just dip into topics ofparticular interest at your leisure

This educational book is one that you will enjoy picking up,reading, then referring back to. It will make you wish othertechnical topics were presented in such a simple, attractive andengaging way!

This book is also available as part of a set in hardcover - WebDesign with HTML, CSS, JavaScript and jQuery,9781119038634; and in softcover - Web Design with HTML,CSS, JavaScript and jQuery, 9781118907443.

Web Design with HTML, CSS, JavaScript and jQuery Set

By Jon Duckett

Wiley
Paperback (1152 pages)

Web Design with HTML, CSS, JavaScript and jQuery Set
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  • Wiley
Product Description:
A two-book set for web designers and front-end developers

This two-book set combines the titles HTML & CSS: Designing and Building Web Sites and JavaScript & jQuery: Interactive Front-End Development. Together these two books form an ideal platform for anyone who wants to master HTML and CSS before stepping up to JavaScript and jQuery.

HTML & CSS covers structure, text, links, images, tables, forms, useful options, adding style with CSS, fonts, colors, thinking in boxes, styling lists and tables, layouts, grids, and even SEO, Google analytics, ftp, and HTML5. JavaScript & jQuery offers an excellent combined introduction to these two technologies using a clear and simple visual approach using diagrams, infographics, and photographs.

  • A handy two-book set that uniquely combines related technologies
  • Highly visual format and accessible language makes these books highly effective learning tools
  • Perfect for beginning web designers and front-end developers

Automate the Boring Stuff with Python: Practical Programming for Total Beginners

By Al Sweigart

No Starch Press
Released: 2015-04-14
Paperback (504 pages)

Automate the Boring Stuff with Python: Practical Programming for Total Beginners
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  • No Starch Press
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If you’ve ever spent hours renaming files or updating hundreds of spreadsheet cells, you know how tedious tasks like these can be. But what if you could have your computer do them for you?

In Automate the Boring Stuff with Python, you’ll learn how to use Python to write programs that do in minutes what would take you hours to do by hand—no prior programming experience required. Once you’ve mastered the basics of programming, you’ll create Python programs that effortlessly perform useful and impressive feats of automation to:
–Search for text in a file or across multiple files
–Create, update, move, and rename files and folders
–Search the Web and download online content
–Update and format data in Excel spreadsheets of any size
–Split, merge, watermark, and encrypt PDFs
–Send reminder emails and text notifications
–Fill out online forms

Step-by-step instructions walk you through each program, and practice projects at the end of each chapter challenge you to improve those programs and use your newfound skills to automate similar tasks.

Don’t spend your time doing work a well-trained monkey could do. Even if you’ve never written a line of code, you can make your computer do the grunt work. Learn how in Automate the Boring Stuff with Python.

Note: The programs in this book are written to run on Python 3.



 
 



   

 
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