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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

By Gary Vaynerchuk

HarperBusiness
Released: 2018-01-30
Hardcover (288 pages)

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Python Crash Course: A Hands-On, Project-Based Introduction to Programming

By Eric Matthes

No Starch Press
Released: 2015-11-01
Paperback (560 pages)

Python Crash Course: A Hands-On, Project-Based Introduction to Programming
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Product Description:
Python Crash Course is a fast-paced, thorough introduction to Python that will have you writing programs, solving problems, and making things that work in no time.

In the first half of the book, you’ll learn about basic programming concepts, such as lists, dictionaries, classes, and loops, and practice writing clean and readable code with exercises for each topic. You’ll also learn how to make your programs interactive and how to test your code safely before adding it to a project. In the second half of the book, you’ll put your new knowledge into practice with three substantial projects: a Space Invaders–inspired arcade game, data visualizations with Python’s super-handy libraries, and a simple web app you can deploy online.

As you work through Python Crash Course you’ll learn how to:
–Use powerful Python libraries and tools, including matplotlib, NumPy, and Pygal
–Make 2D games that respond to keypresses and mouse clicks, and that grow more difficult as the game progresses
–Work with data to generate interactive visualizations
–Create and customize Web apps and deploy them safely online
–Deal with mistakes and errors so you can solve your own programming problems


If you’ve been thinking seriously about digging into programming, Python Crash Course will get you up to speed and have you writing real programs fast. Why wait any longer? Start your engines and code!

Uses Python 2 and 3

Deep Learning with Python

By Francois Chollet

Manning Publications
Paperback (384 pages)

Deep Learning with Python
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Summary

Deep Learning with Python introduces the field of deep learning using the Python language and the powerful Keras library. Written by Keras creator and Google AI researcher François Chollet, this book builds your understanding through intuitive explanations and practical examples.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

About the Technology

Machine learning has made remarkable progress in recent years. We went from near-unusable speech and image recognition, to near-human accuracy. We went from machines that couldn't beat a serious Go player, to defeating a world champion. Behind this progress is deep learning—a combination of engineering advances, best practices, and theory that enables a wealth of previously impossible smart applications.

About the Book

Deep Learning with Python introduces the field of deep learning using the Python language and the powerful Keras library. Written by Keras creator and Google AI researcher François Chollet, this book builds your understanding through intuitive explanations and practical examples. You'll explore challenging concepts and practice with applications in computer vision, natural-language processing, and generative models. By the time you finish, you'll have the knowledge and hands-on skills to apply deep learning in your own projects.

What's Inside

  • Deep learning from first principles
  • Setting up your own deep-learning environment
  • Image-classification models
  • Deep learning for text and sequences
  • Neural style transfer, text generation, and image generation

About the Reader

Readers need intermediate Python skills. No previous experience with Keras, TensorFlow, or machine learning is required.

About the Author

François Chollet works on deep learning at Google in Mountain View, CA. He is the creator of the Keras deep-learning library, as well as a contributor to the TensorFlow machine-learning framework. He also does deep-learning research, with a focus on computer vision and the application of machine learning to formal reasoning. His papers have been published at major conferences in the field, including the Conference on Computer Vision and Pattern Recognition (CVPR), the Conference and Workshop on Neural Information Processing Systems (NIPS), the International Conference on Learning Representations (ICLR), and others.

Table of Contents

    PART 1 - FUNDAMENTALS OF DEEP LEARNING

  1. What is deep learning?
  2. Before we begin: the mathematical building blocks of neural networks
  3. Getting started with neural networks
  4. Fundamentals of machine learning
  5. PART 2 - DEEP LEARNING IN PRACTICE

  6. Deep learning for computer vision
  7. Deep learning for text and sequences
  8. Advanced deep-learning best practices
  9. Generative deep learning
  10. Conclusions
  11. appendix A - Installing Keras and its dependencies on Ubuntu
  12. appendix B - Running Jupyter notebooks on an EC2 GPU instance

Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython

By Wes McKinney

O'Reilly Media
Paperback (544 pages)

Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython
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Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process.

Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub.

  • Use the IPython shell and Jupyter notebook for exploratory computing
  • Learn basic and advanced features in NumPy (Numerical Python)
  • Get started with data analysis tools in the pandas library
  • Use flexible tools to load, clean, transform, merge, and reshape data
  • Create informative visualizations with matplotlib
  • Apply the pandas groupby facility to slice, dice, and summarize datasets
  • Analyze and manipulate regular and irregular time series data
  • Learn how to solve real-world data analysis problems with thorough, detailed examples

Learning Python, 5th Edition

By Mark Lutz

imusti
Paperback (1648 pages)

Learning Python, 5th Edition
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Product Description:

Get a comprehensive, in-depth introduction to the core Python language with this hands-on book. Based on author Mark Lutz’s popular training course, this updated fifth edition will help you quickly write efficient, high-quality code with Python. It’s an ideal way to begin, whether you’re new to programming or a professional developer versed in other languages.

Complete with quizzes, exercises, and helpful illustrations, this easy-to-follow, self-paced tutorial gets you started with both Python 2.7 and 3.3— the latest releases in the 3.X and 2.X lines—plus all other releases in common use today. You’ll also learn some advanced language features that recently have become more common in Python code.

  • Explore Python’s major built-in object types such as numbers, lists, and dictionaries
  • Create and process objects with Python statements, and learn Python’s general syntax model
  • Use functions to avoid code redundancy and package code for reuse
  • Organize statements, functions, and other tools into larger components with modules
  • Dive into classes: Python’s object-oriented programming tool for structuring code
  • Write large programs with Python’s exception-handling model and development tools
  • Learn advanced Python tools, including decorators, descriptors, metaclasses, and Unicode processing

Automate the Boring Stuff with Python: Practical Programming for Total Beginners

By Al Sweigart

No Starch Press
Released: 2015-04-14
Paperback (504 pages)

Automate the Boring Stuff with Python: Practical Programming for Total Beginners
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If you’ve ever spent hours renaming files or updating hundreds of spreadsheet cells, you know how tedious tasks like these can be. But what if you could have your computer do them for you?

In Automate the Boring Stuff with Python, you’ll learn how to use Python to write programs that do in minutes what would take you hours to do by hand—no prior programming experience required. Once you’ve mastered the basics of programming, you’ll create Python programs that effortlessly perform useful and impressive feats of automation to:
–Search for text in a file or across multiple files
–Create, update, move, and rename files and folders
–Search the Web and download online content
–Update and format data in Excel spreadsheets of any size
–Split, merge, watermark, and encrypt PDFs
–Send reminder emails and text notifications
–Fill out online forms

Step-by-step instructions walk you through each program, and practice projects at the end of each chapter challenge you to improve those programs and use your newfound skills to automate similar tasks.

Don’t spend your time doing work a well-trained monkey could do. Even if you’ve never written a line of code, you can make your computer do the grunt work. Learn how in Automate the Boring Stuff with Python.

Note: The programs in this book are written to run on Python 3.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

By Steve Krug

New Riders Publishing
Paperback (216 pages)

Don t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
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Product Description:
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.


“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards

 

Learn Windows PowerShell in a Month of Lunches

By Donald W. Jones

Manning Publications
Paperback (384 pages)

Learn Windows PowerShell in a Month of Lunches
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Summary

Learn Windows PowerShell in a Month of Lunches, Third Edition is an innovative tutorial designed for busy IT professionals. This updated edition covers PowerShell features that run on Windows 7, Windows Server 2008 R2 and later, PowerShell v3 and later, and includes v5 features like PowerShellGet.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

About the Technology

PowerShell is both a scripting language and an administrative shell that lets you control and automate nearly every aspect of Windows. It accepts and executes commands interactively and you can write scripts to manage most Windows servers like Exchange, IIS, and SharePoint, as well as online services like Azure and Office 365.

About the Book

Learn Windows PowerShell in a Month of Lunches, Third Edition is an innovative tutorial designed for busy IT professionals. Just set aside one hour a day - lunchtime would be perfect - for a month, and you'll be automating Windows tasks faster than you ever thought possible. This updated edition covers PowerShell features that run on Windows 7, Windows Server 2008 R2 and later, PowerShell v3 and later, and includes v5 features like PowerShellGet.

What's Inside

  • Learn PowerShell from the beginning, no experience required!
  • Covers PowerShell v3 and up, Windows 7, and Windows Server 2008 R2 and later
  • Each lesson takes you an hour or less

About the Reader

Experience with Windows administration is helpful. No programming or scripting experience needed.

About the Author

Veteran PowerShell MVPs Don Jones and Jeffery Hicks bring years as successful trainers to this concise, easy-to-follow book.

Table of Contents

  1. Before you begin
  2. Meet PowerShell
  3. Using the help system
  4. Running commands
  5. Working with providers
  6. The pipeline: connecting commands
  7. Adding commands
  8. Objects: data by another name
  9. The pipeline, deeper
  10. Formatting - and why it's done on the right
  11. Filtering and comparisons
  12. A practical interlude
  13. Remote control: one-to-one, and one-to-many
  14. Using Windows Management Instrumentation and CIM
  15. Multitasking with background jobs
  16. Working with many objects, one at a time
  17. Security alert!
  18. Variables: a place to store your stuff
  19. Input and output
  20. Sessions: remote control with less work
  21. You call this scripting?
  22. Improving your parameterized script
  23. Advanced remoting configuration
  24. Using regular expressions to parse text files
  25. Additional random tips, tricks, and techniques
  26. Using someone else's script
  27. Never the end
  28. PowerShell cheat sheet

HTML and CSS: Design and Build Websites

By Jon Duckett

Wiley
Paperback (490 pages)

HTML and CSS: Design and Build Websites
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A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! 

Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.

  • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout
  • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging
  • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure

This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

This book is also available as part of a set in hardcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781119038634; and in softcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781118907443.




 
 



   

 
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