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Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins Christian Pub.
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Python Crash Course, 2nd Edition: A Hands-On, Project-Based Introduction to Programming

By Eric Matthes

No Starch Press
Released: 2019-05-03
Paperback (544 pages)

Python Crash Course, 2nd Edition: A Hands-On, Project-Based Introduction to Programming
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Second edition of the best selling Python book in the world. A fast-paced, no-nonsense guide to programming in Python. This book teaches beginners the basics of programming in Python with a focus on real projects.

This is the second edition of the best selling Python book in the world. Python Crash Course, 2nd Edition is a straightforward introduction to the core of Python programming. Author Eric Matthes dispenses with the sort of tedious, unnecessary information that can get in the way of learning how to program, choosing instead to provide a foundation in general programming concepts, Python fundamentals, and problem solving. Three real world projects in the second part of the book allow readers to apply their knowledge in useful ways.

Readers will learn how to create a simple video game, use data visualization techniques to make graphs and charts, and build and deploy an interactive web application. Python Crash Course, 2nd Edition teaches beginners the essentials of Python quickly so that they can build practical programs and develop powerful programming techniques.

Automate the Boring Stuff with Python: Practical Programming for Total Beginners

By Al Sweigart

No Starch Press
Released: 2015-04-14
Paperback (504 pages)

Automate the Boring Stuff with Python: Practical Programming for Total Beginners
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  • No Starch Press
Product Description:
If you’ve ever spent hours renaming files or updating hundreds of spreadsheet cells, you know how tedious tasks like these can be. But what if you could have your computer do them for you?

In Automate the Boring Stuff with Python, you’ll learn how to use Python to write programs that do in minutes what would take you hours to do by hand—no prior programming experience required. Once you’ve mastered the basics of programming, you’ll create Python programs that effortlessly perform useful and impressive feats of automation to:
–Search for text in a file or across multiple files
–Create, update, move, and rename files and folders
–Search the Web and download online content
–Update and format data in Excel spreadsheets of any size
–Split, merge, watermark, and encrypt PDFs
–Send reminder emails and text notifications
–Fill out online forms

Step-by-step instructions walk you through each program, and practice projects at the end of each chapter challenge you to improve those programs and use your newfound skills to automate similar tasks.

Don’t spend your time doing work a well-trained monkey could do. Even if you’ve never written a line of code, you can make your computer do the grunt work. Learn how in Automate the Boring Stuff with Python.

Note: The programs in this book are written to run on Python 3.

Starting Out with Python (4th Edition)

By Tony Gaddis

Pearson
Paperback (744 pages)

Starting Out with Python (4th Edition)
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For courses in Python programming.

 

A clear and student-friendly introduction to the fundamentals of Python

In Starting Out with Python®, 4th Edition, Tony Gaddis’ accessible coverage introduces students to the basics of programming in a high level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices. With the knowledge acquired using Python, students gain confidence in their skills and learn to recognize the logic behind developing high-quality programs.  Starting Out with Python discusses control structures, functions, arrays, and pointers before objects and classes. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, focused explanations, and an abundance of exercises appear in every chapter. Updates to the 4th Edition include revised, improved problems throughout, and new Turtle Graphics sections that provide flexibility as assignable, optional material.

 

Also Available with MyLab Programming.

MyLabProgramming is an online learning system designed to engage students and improve results. MyLab Programming consists of programming exercises correlated to the concepts and objectives in this book. Through practice exercises and immediate, personalized feedback, MyLab  Programming improves the programming competence of beginning students who often struggle with the basic concepts of programming languages. 


Note: You are purchasing a standalone product; MyLab Programming does not come packaged with this content. Students, if interested in purchasing this title with MyLab Programming, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


If you would like to purchase both the physical text and MyLab Programming, search for:


0134543661 / 9780134543666 Starting Out with Python Plus MyLab Programming with Pearson eText -- Access Card Package, 4/e

 

Package consists of:   

  • 0134444329 / 9780134444321 Starting Out with Python
  • 0134484967 / 9780134484969 MyLab Programming with Pearson eText -- Access Code Card -- for Starting Out with Python



Students can use the URL and phone number below to help answer their questions: 

 

http://247pearsoned.custhelp.com/app/home

 

800-677-6337

 

 

Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

By Pat Flynn

Get Smart Books
Released: 2019-08-13
Hardcover (224 pages)

Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
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Customers, followers, subscribers.

It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become Superfans.

Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don't need to change the entire world to build a successful business; you just need to change someone's world.

People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

The Design of Everyday Things: Revised and Expanded Edition

By Don Norman

Basic Books AZ
Released: 2013-11-05
Paperback (368 pages)

The Design of Everyday Things: Revised and Expanded Edition
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  • Basic Books AZ
Product Description:
The ultimate guide to human-centered design

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython

By Wes McKinney

O'Reilly Media
Paperback (550 pages)

Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython
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  • python for data analysis
Product Description:

Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process.

Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub.

  • Use the IPython shell and Jupyter notebook for exploratory computing
  • Learn basic and advanced features in NumPy (Numerical Python)
  • Get started with data analysis tools in the pandas library
  • Use flexible tools to load, clean, transform, merge, and reshape data
  • Create informative visualizations with matplotlib
  • Apply the pandas groupby facility to slice, dice, and summarize datasets
  • Analyze and manipulate regular and irregular time series data
  • Learn how to solve real-world data analysis problems with thorough, detailed examples

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

By Steve Krug

New Riders Publishing
Paperback (216 pages)

Don t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
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Product Description:
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.


“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards

 

Web Design with HTML, CSS, JavaScript and jQuery Set

By Jon Duckett

Wiley
Released: 2014-07-08
Paperback (1152 pages)

Web Design with HTML, CSS, JavaScript and jQuery Set
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  • Wiley
Product Description:
A two-book set for web designers and front-end developers

This two-book set combines the titles HTML & CSS: Designing and Building Web Sites and JavaScript & jQuery: Interactive Front-End Development. Together these two books form an ideal platform for anyone who wants to master HTML and CSS before stepping up to JavaScript and jQuery.

HTML & CSS covers structure, text, links, images, tables, forms, useful options, adding style with CSS, fonts, colors, thinking in boxes, styling lists and tables, layouts, grids, and even SEO, Google analytics, ftp, and HTML5. JavaScript & jQuery offers an excellent combined introduction to these two technologies using a clear and simple visual approach using diagrams, infographics, and photographs.

  • A handy two-book set that uniquely combines related technologies
  • Highly visual format and accessible language makes these books highly effective learning tools
  • Perfect for beginning web designers and front-end developers

Elements of Programming Interviews in Python: The Insiders' Guide

By Adnan Aziz & Amit Prakash

CreateSpace Independent Publishing Platform
Paperback (458 pages)

Elements of Programming Interviews in Python: The Insiders  Guide
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Take great care to buy the latest version: bit.ly/buyingEPI

EPI includes a framework for writing your solutions, as well as testing them against a comprehensive set of test-cases. Head over to judge.elementsofprogramminginterviews.com for details.

Before you buy this book, please first head over to our sample page - elementsofprogramminginterviews.com/sample

The sampler should give you a very good idea of the quality and style of our book. In particular, be sure you are comfortable with the level and with our Python coding style.

Since different candidates have different time constraints, EPI includes a study guide with several scenarios, ranging from weekend Hackathon to semester long preparation with a recommended a subset of problems for each scenario. 

All problems are classified in terms of their difficulty level and include many variants to help you apply what you have learned more widely.

All problems includes hints for readers who get stuck. This simulates what you will face in the real interview.

The version being sold by Amazon itself is always current. Some resellers may have older versions, especially if they sell used copies.



 
 



   

 
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