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Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Start with Why: How Great Leaders Inspire Everyone to Take Action

By Simon Sinek

Portfolio
Released: 2011-12-27
Paperback (256 pages)

Start with Why: How Great Leaders Inspire Everyone to Take Action
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  • Portfolio
Product Description:
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
 
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
 
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

By Scott Galloway

Portfolio
Released: 2017-10-03
Hardcover (320 pages)

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
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NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Life 3.0: Being Human in the Age of Artificial Intelligence

By Max Tegmark

Knopf
Released: 2017-08-29
Hardcover (384 pages)

Life 3.0: Being Human in the Age of Artificial Intelligence
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New York Times Best Seller

How will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who’s helped mainstream research on how to keep AI beneficial.

 
How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today’s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle?
 
What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn’t shy away from the full range of viewpoints or from the most controversial issues—from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.

The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win

By Gene Kim & George Spafford

IT Revolution Press
Paperback (376 pages)

The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win
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  • IT Revolution Press
Product Description:
Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO.

The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill's entire department will be outsourced.

With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited.

In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

By Perry Marshall & Bryan Todd

Entrepreneur Press
Paperback (380 pages)

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:
  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
  • Excel 2016 All-in-One For Dummies (For Dummies (Computer/Tech))

    By Greg Harvey

    Greg Harvey
    Paperback (816 pages)

    Excel 2016 All-in-One For Dummies (For Dummies (Computer/Tech))
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    • Excel 2016 All In One for Dummies
    Product Description:
    Your one-stop guide to all things Excel 2016

    Excel 2016 All-in-One For Dummies, the most comprehensive Excel reference on the market, is completely updated to reflect Microsoft's changes in the popular spreadsheet tool. It offers you everything you need to grasp basic Excel functions, such as creating and editing worksheets, setting up formulas, importing data, performing statistical functions, editing macros with Visual Basic—and beyond. In no time, your Excel skills will go from 'meh' to excellent.

    Written by expert Greg Harvey, who has sold more than 4.5 million copies of his previous books combined and has taught and trained extensively in Microsoft Excel, this all-encompassing guide offers everything you need to get started with Excel. From generating pivot tables and performing financial functions to performing error trapping and building and running macros—and everything in between—this hands-on, friendly guide makes working with Excel easier than ever before.

    • Serves as the ideal reference for solving common questions and Excel pain points quickly and easily
    • Helps to increase productivity and efficiency when working in Excel
    • Fully updated for the new version of Excel
    • Covers basic and more advanced Excel topics

    If working in Excel occasionally makes you want to scream, this will be the dog-eared, dust-free reference you'll turn to again and again.

    Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow, 2nd Edition

    By Sebastian Raschka

    Packt Publishing - ebooks Account
    Released: 2017-09-20
    Paperback (622 pages)

    Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow, 2nd Edition
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    Product Description:

    Key Features

    • Second edition of the bestselling book on Machine Learning
    • A practical approach to key frameworks in data science, machine learning, and deep learning
    • Use the most powerful Python libraries to implement machine learning and deep learning
    • Get to know the best practices to improve and optimize your machine learning systems and algorithms

    Book Description

    Machine learning is eating the software world, and now deep learning is extending machine learning. Understand and work at the cutting edge of machine learning, neural networks, and deep learning with this second edition of Sebastian Raschka's bestselling book, Python Machine Learning. Thoroughly updated using the latest Python open source libraries, this book offers the practical knowledge and techniques you need to create and contribute to machine learning, deep learning, and modern data analysis.

    Fully extended and modernized, Python Machine Learning Second Edition now includes the popular TensorFlow deep learning library. The scikit-learn code has also been fully updated to include recent improvements and additions to this versatile machine learning library.

    Sebastian Raschka and Vahid Mirjalili's unique insight and expertise introduce you to machine learning and deep learning algorithms from scratch, and show you how to apply them to practical industry challenges using realistic and interesting examples. By the end of the book, you'll be ready to meet the new data analysis opportunities in today's world.

    If you've read the first edition of this book, you'll be delighted to find a new balance of classical ideas and modern insights into machine learning. Every chapter has been critically updated, and there are new chapters on key technologies. You'll be able to learn and work with TensorFlow more deeply than ever before, and get essential coverage of the Keras neural network library, along with the most recent updates to scikit-learn.

    What you will learn

    • Understand the key frameworks in data science, machine learning, and deep learning
    • Harness the power of the latest Python open source libraries in machine learning
    • Explore machine learning techniques using challenging real-world data
    • Master deep neural network implementation using the TensorFlow library
    • Learn the mechanics of classification algorithms to implement the best tool for the job
    • Predict continuous target outcomes using regression analysis
    • Uncover hidden patterns and structures in data with clustering
    • Delve deeper into textual and social media data using sentiment analysis

    Table of Contents

    1. Giving Computers the Ability to Learn from Data
    2. Training Simple Machine Learning Algorithms for Classification
    3. A Tour of Machine Learning Classifiers Using Scikit-Learn
    4. Building Good Training Sets - Data Preprocessing
    5. Compressing Data via Dimensionality Reduction
    6. Learning Best Practices for Model Evaluation and Hyperparameter Tuning
    7. Combining Different Models for Ensemble Learning
    8. Applying Machine Learning to Sentiment Analysis
    9. Embedding a Machine Learning Model into a Web Application
    10. Predicting Continuous Target Variables with Regression Analysis
    11. Working with Unlabeled Data - Clustering Analysis
    12. Implementing a Multilayer Artificial Neural Network from Scratch
    13. Parallelizing Neural Network Training with TensorFlow
    14. Going Deeper - The Mechanics of TensorFlow
    15. Classifying Images with Deep Convolutional Neural Networks
    16. Modeling Sequential Data using Recurrent Neural Networks

    Office 2016 All-In-One For Dummies

    By Peter Weverka

    Weverka Peter
    Paperback (792 pages)

    Office 2016 All-In-One For Dummies
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    • Office 2016 All In One for Dummies
    Product Description:
    The fast and easy way to get things done with Office

    Perplexed by PowerPoint? Looking to excel at Excel? From Access to Word—and every application in between—this all-encompassing guide provides plain-English guidance on mastering the entire Microsoft Office suite. Through easy-to-follow instruction, you'll quickly get up and running with Excel, Word, PowerPoint, Outlook, Access, Publisher, Charts and Graphics, OneNote, and more—and make your work and home life easier, more productive, and more streamlined.

    Microsoft Office is the leading productivity tool in the world. From word processing to business communication to data crunching, it requires a lot of knowledge to operate it—let alone master it. Luckily, Office 2016 All-in-One For Dummies is here to deliver the breadth of information you need to complete basic tasks and drill down into Office's advanced features.

    • Create customized documents and add graphic elements, proofing, and citations in Word
    • Build a worksheet, create formulas, and perform basic data analysis in Excel
    • Create a notebook and organize your thoughts in Notes
    • Manage messages, tasks, contacts, and calendars in Outlook

    Clocking in at over 800 pages, Office 2016 All-in-One For Dummies will be the singular Microsoft Office resource you'll turn to again and again.




     
     



       

     
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